Search results for: brand patterning
by Tim Girvin | Brands, Concepts, Storytelling | Oct 9, 2014
Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.”... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Storytelling | Sep 13, 2009
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro “sex machine” is changing the tidal surges of... Read More
by Tim Girvin | Concepts, Storytelling | May 11, 2022
As designers, we’re looking for memorable impact—design solutions that are memorable, laden with ineluctable magic, surprise, wondrous artfulness, amazing and happiness-creating, or—more particularly, treatments that invoke the sense of wow! Wow is unforgettable. Tim... Read More
by Tim Girvin | Brands, Concepts, Places, Retail, Storytelling | Jul 30, 2015
SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are... Read More
by Tim Girvin | Brands, Concepts, Places | Feb 19, 2015
BRAND PRESENCE, PARTICIPATION AND SENSUAL DESIGN You’re here, right? That is: right now, you’re presenting, you’re present: you’re here? When you’re walking a space, trying to create a place — something unforgettable — you need to be in here. Present and focused,... Read More
by Tim Girvin | Places, Retail | Dec 2, 2013
Designing Signing Message Strategies: the Beginning, and the Ending, of Storytelling. Every story has a beginning, and an ending — each of us has a story, that has one beginning, and another start, and another initiation — and perhaps an ending that we all... Read More
by Tim Girvin | Concepts, General | Jan 5, 2012
I was thinking about the right ideas, that come from the tumble of those that try, but fail. Those that stumble, and find. These that jumble and arrive at the new. There is tumble, stumble, jumble — and topple. They’re interrelated. Long back, working with... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Nov 13, 2014
Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,”... Read More
