Search results for: human brand
by Tim Girvin | Concepts | Feb 15, 2024
A Wanderer’s Journey, Sensing the Heart, in Memory—From Afar In a bitterly cold subway channel, during a time when the ice was hanging stalactitic from the ceiling girders of the NYC Metro—and wind whipped so cold up the railed canyons of the running lines that eyes... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Retail | Apr 30, 2010
Apple and Flash: Strategic notations Some notes from the man. As a persistent and tireless defender of all things Apple, and the early Girvin working collaborations and design connections with Mr. Jobs — Reed College and Lloyd Reynolds, the later iterations of... Read More
by Tim Girvin | Concepts | Feb 8, 2011
1.27.2011 Men Are Drawn to Competition-Based Pay Men were 94% more likely than women to apply for a job if its salary potential was described as being highly dependent on competition with other employees, according to John List of the University of Chicago. The online... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 29, 2016
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2.... Read More
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Jun 17, 2014
Anytime? In the work of brand, are you ever off, or always on? I was walking this remote road, and I found this sign in the middle of anywhere, no where — “ANYTIME.” When I find signs like this, I’m prone to ponder their meaning — as if... Read More
by Tim Girvin | General | Sep 19, 2008
Exploring art in place: context, construct, concept — the brand marketing of Jeff Koons at Versailles. There’s been a far amount of energy being wrapped around the concept of Jeff Koon’s installation at Versailles. Of course, the idea is that the... Read More
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling, Trends | Sep 14, 2010
Seeing better, the sharp-eyed, or the old ones of the forest? What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica? More to... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 9, 2014
Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.”... Read More
