Search results for: brand storytelling
by Tim Girvin | Cool People | Sep 5, 2008
A sense of experience in design, vision, luxury: touchpoint management “Architecture has been…presumably practical, economic executions of so many square feet of floor with lots of machinery… very little for the whole human being – places where one... Read More
by Tim Girvin | Brands | Jun 18, 2008
I was recently in München (May 2008) with my family visiting friends, and trying to decide where to go with our 8 month old after hitting all of the usual places. Our friends suggested the BMW Museum – and my first reaction was to suggest to Paul that he take... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail | Feb 18, 2010
Authentic brand simplicity: Frisbee, an American classic The Frisbee was one of those progressively personal, explored brand creations — enthrallments that went from basic object, a toy for a kid; elementary school student, and an obsession of flinging skills;... Read More
by Tim Girvin | Brands | May 23, 2024
When we study “design thinking, it comes back to a sequence of thoughtful evaluations and engagement with analysis—but too, an exploration of the context of emotion—as tactics are framed to capture feelingness, which flow into the humanity of brand, untethered... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 3, 2011
Girvin | Rodarte The story on the story in the story — human | brand layering: passion, fire, color, sensation, context and meaning. There is the seen surface; and there is what lies beneath — in shadow, use, care, overlay and redrawing. Palimpsest... Read More
by Tim Girvin | Brands, Concepts | Dec 11, 2014
3M: Memory, Mental and Meaning. Sometimes we push a proposition in our work on brandspace that fails to take into consideration the bridging to a human scenario of mindfulness, meaning and the context of memory. All are — as would be obvious — aligned. But the notion... Read More
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to... Read More
by Tim Girvin | Brands, Concepts, Places | Oct 13, 2010
Mapping concepts of gaming procession and built design: exterior brand experience storytelling (what’s this place about?); entry into the gaming world; sequencing gaming technology (red circles) for luck perceptions; creating visible targets for more hospitality... Read More
