Search results for: brand belief
by Tim Girvin | Brands, Concepts | Apr 28, 2015
A Person, a Presence, a Brand I was working outside of the city, treasure-hunting. Actually, I was working inside a brand, their teams, looking for treasure — those glimmering and glistening points of compassed reference, the surveilled pin-pricks of a brand mapping,... Read More
by Tim Girvin | Brands, Concepts | Mar 5, 2015
WHAT IS: “A NICE DAY?” Nice is one of those tough words, that’s so vague and so commonly used enough that it made me ponder — “what’s that mean?” In my own journey, I live in a place of perpetual curiosity about words and meaning. I listen to what people... Read More
by Tim Girvin | Designers | Jul 23, 2008
Notes on making typography by hand, for perfectly tailored applications — a Girvin legacy. For decades, Girvin has been making typefaces by hand, completely customized to our client project applications. It’s a story that is surely understood internally... Read More
by Tim Girvin | Designers, General | Jun 2, 2008
Exploring brand, story and legacy — what is the story and who cares about it? Who cares? I do! And millions of others. And most of the designers of significance: http://wwd.com/fashion-news/fashion-features/au-revoir-yves-1560220/ Decades ago, working in my... Read More
by Tim Girvin | Brands, Concepts | Apr 3, 2013
And the implications to brand, strategy and the target It’s been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the “Hunger Games” and Jeremy Renner’s rendering of “The Avengers” Hawkeye as a... Read More
by Tim Girvin | Concepts, Places | Mar 29, 2013
Menu design as a core element of legend-making in crafting food & beverage experiences A friend sent these along to me, and I’m not sure where they came from, what collection. Apologetic for not defining their provenance. But it reminded me of another... Read More
by Tim Girvin | Brands, Designers, Interior Design | Dec 12, 2012
Innovations in retail place-making strategies When I first heard about the idea of a new shipping container shop for Starbucks, I’d presumed that it might be the new modeling for the Evolution Fresh shop that was masterminded by Arthur Rubinfeld. But it’s... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Dec 5, 2012
story | message | visualizations [and the taste of things to come] Is the story, in experience design strategy — a segmented telling — each, to their own. What is the taste of the experiencer? I was working in NYC, and I was talking with a friend [client]... Read More
by Tim Girvin | Concepts, General, Interior Design, Places | Sep 11, 2012
Brand, story, patterning in placemaking design strategies in hospitality and destinations IF THERE’S A STORY TO BE TOLD, COULD THAT STORY BE A PAINTING? THE GRAPHICAL PAINTING OF EMOTION, PATTERNING IN PLACE — designing the destiny of destinations. What is... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Jul 3, 2012
Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely... Read More
