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by Tim Girvin | Brands | Oct 2, 2019
YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:... Read More
by Tim Girvin | Brands, Retail, Storytelling | Jul 15, 2016
Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the... Read More
by Tim Girvin | Concepts, General, Luxury, Trends | Jan 16, 2008
What is holding? What is held? What is memory? What is valued? I gave a talk this past week to the Luxury Marketing Council in NYC, and this overview, in recollection, was about truth. Actually, it was about the weaving of truth in product portrayal. And it reaches... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Oct 31, 2009
Better than a store, you can eat there: Microsoft Café Exploring a new conception from Microsoft, a café in Paris — to be short-lived, yet an interesting telling on the principles of relationship development. But, Windows 7? Imagery sources Like good... Read More
by Tim Girvin | Concepts | Aug 9, 2009
Amazon, the mind, cloud consciousness and the making of place. Earlier in my life, I was under training, in languages (German, at the time), with Thomas Bunnell, SJ. I actually went there, with him, to a monastic seminary — to practice and study the... Read More
by Tim Girvin | Brands, General, Marketing 2.0, Retail | May 1, 2009
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their... Read More
by Tim Girvin | Brands, Motion Pictures, Places, Storytelling | Apr 19, 2018
EXPLORING INDUSTRIAL DESIGN AND ENTERTAINMENT — HOW IS A STORY DESIGNED? Do you even know about this show? — [Image above from Netflix] You’re probably too young to even recall it, but when I was younger, “Danger, Danger, Will Robinson,” was one of my favorites lines.... Read More
by Tim Girvin | General, Motion Pictures | Jul 8, 2007
Probably the wrong wave, I’d imagine. But that’s the point of the story to be told. And let’s tell that story. I’d propose that the notion of banning a film because of some ongoing promulgation by Tom Cruise, about his personal... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jun 25, 2013
Designing storytelling, in brand experience and place-journey-making. Earlier in my career, I was studying the concept of signage design in the setting of Imperial Roman culture. From the 500 — 1500 years, BCE, to roughly 400 ACE the idea of cutting important... Read More
