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Search results for: brand belief

Project: The North Face

The North Face The Challenge Never Stop Exploring GIRVIN’s history with VF Corporation extends back over ten years in merchandising and design evolutions. Those foundations set the pace in how consumers perceive the products—how they realize the story of each brand...

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Project: Cheerwine

Cheerwine The Challenge Cheerwhere GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s...

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Project: WCP Solutions

WCP Solutions The Challenge Beyond our wildest reams From its roots as a wholesale paper distributor, the former West Coast Paper Company has grown along with the needs of its many clients. Originally founded by R.A. Abrams on March 1, 1930, selling basic packaging...

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Project: Seattle Humane

Seattle Humane The Challenge Ready Fur Change The Seattle Humane Society selected GIRVIN to refresh their brand in advance of a major campaign promoting the construction of an animal shelter and teaching hospital. The Solution A Diamond in the Ruff GIRVIN rebuilt...

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Blog: BRAND STRATEGY AND TIERED ENGAGEMENT

YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...

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Project: HAIR DETOX

THE LOGO Angelo David Pisacreta, celebrity hair stylist and creative director of the Angelo David Salon, wanted to disrupt the hair care market with a unique, first-of-its-kind hair revival supplement. Angelo approached GIRVIN to create a brand identity that matched...

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