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by Tim Girvin | Scent | Jul 10, 2008
Exploring scent with Hoteliers and Perfumers Sebastián Alvarez Murena and Marina Sersale. Foto by Dawn Clark, AIA Imagine the idea of creating a scent that captures the spirit of your hotel. Or of your life. Your hotel: decades old – lying, heated in the... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Retail, Storytelling, Trends | Aug 20, 2015
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just... Read More
by Tim Girvin | Concepts | Dec 30, 2022
THE EXPLORATION OF THE PERSONAL JOURNEY, FIREBRAND, STORYTELLING AND THE QUEST FOR THE NEXT, THE NEW, IN THE REFRESHED HORIZON. Each of us—we get out there—the farther reach beyond our circle. We walk out there, further, in some manner. To each, they take their own... Read More
by Tim Girvin | Concepts, Scent | Nov 7, 2011
The Fragrance of Blood ROUGH PERFUME TRADE #1 The Perfume of the Most Primal Liquid — the Scent of the Sanguine (The first of three essays on unusual scent strategies) I pricked my finger while I was sewing a torn shirt, and put the wounded in my mouth, to stop... Read More
by Tim Girvin | Concepts, Cool People, General | May 2, 2012
Frustro, Martzi Hegedüs and Escher The puzzlement of design, translated as an impossibility of form in space. A friend of mine, type and design hunter, blogger and musician, Stuart Balcomb [Los Angeles] pointed this reference out — the font. Earlier in my... Read More
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of... Read More
by Tim Girvin | Concepts, General | Oct 13, 2007
Examples of what your international meetings involve: Global encounters that I’ve been involved in usually relate to complex presentations involving design — and different kinds of design: identity, packaging, brand strategy, retail design and... Read More
by Tim Girvin | Cool People, Motion Pictures | Jul 13, 2016
The Design of the Doc Savage Logo In GIRVIN’s history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies for Francis Ford Coppola’s “Apocalypse... Read More
by Tim Girvin | Concepts, Scent | Oct 27, 2022
Gunung Merapi, Java IN THE MYSTERY OF THE MIST OF FRAGRANCE Living where I live—here in the Pacific Northwest—I’m constantly ambling in the rain and mist; and I note that scent of place is invariably mist-borne. The ocean calls out many stories, carries many... Read More
