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Blog: Apple As Luxury Brand

Susan DeChillo | The New York Times I first met Steve Jobs in the 80s. Actually, it was at Stanford. He was there, speaking. And I was there, listening. Afterwards, I went up to introduce myself. And we went from there. I worked on the Macintosh launch and technology...

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Blog: The Shimmering

A Person, a Presence, a Brand I was working outside of the city, treasure-hunting. Actually, I was working inside a brand, their teams, looking for treasure — those glimmering and glistening points of compassed reference, the surveilled pin-pricks of a brand mapping,...

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Blog: What lies beneath

Exploring the construct of brand, community, enterprise and the work that we do. I’ve been a designer for a long time; and working in the creative space is in my blood. My mother was a painter, an artist in every sense of the world, the word. My father is a...

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Project: Guild Wars 2

Guild Wars 2 The Challenge Creative vision that challenges the medium When the game designers at Arenanet say “we bring art to life,” they take that belief to heart. In creating the imaginative, vast world of Guild Wars, noted Art Director Daniel Dociu sought a...

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