Search results for: brand-instinct/
by Tim Girvin | General | Sep 19, 2008
Exploring art in place: context, construct, concept — the brand marketing of Jeff Koons at Versailles. There’s been a far amount of energy being wrapped around the concept of Jeff Koon’s installation at Versailles. Of course, the idea is that the... Read More
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling, Trends | Sep 14, 2010
Seeing better, the sharp-eyed, or the old ones of the forest? What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica? More to... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 9, 2014
Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.”... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Storytelling | Sep 13, 2009
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro “sex machine” is changing the tidal surges of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Nov 13, 2014
Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,”... Read More
by Tim Girvin | Motion Pictures, Storytelling | Oct 31, 2022
MOTION PICTURE PRODUCTION DESIGN FOR THIR13EN GHOSTS. BRAND DESIGN AND PLACEMAKING. THE USE OF SIGILLIC GRAPHICS AS A PLACEMAKING DESIGN THEOREM. What about graphical contexts in making place[s]? I think about it as a pattern language, a place storytelling—especially... Read More
by Tim Girvin | Brands, Cool People, Designers, Luxury, Motion Pictures, Storytelling | Oct 16, 2021
James Bond in TOM FORD Dark Blue Wool Silk Check O’Connor Notch Lapel Jacket, O’Connor Tailored Trousers, Sky Blue Poplin Collared Shirt and Dark Blue Diagonal Silk Tie photo by Nicola Dove © Danjaq, LLC and MGM THE EMOTIONALITY OF THE LOOK, BRAND DESIGN, OF MOTION... Read More
