Search results for: DESIGN THE SIGNATURE
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Places, Retail, Trends | Sep 13, 2016
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain... Read More
by Tim Girvin | Concepts, Places | Apr 5, 2016
SYMBOLIC EMBLEMS FOR INTERIORS: DESIGNING TALISMANS FOR A PLACE The Journey of Design, Place-making and Creative Environments: Archetypal Signage and Magical Badges As any designer knows, to brand and experience design, there is a link between storytelling and... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Motion Pictures, Retail | Mar 30, 2010
Image © Warner Brothers Cinematic brand alignments, at the end of the world. I’ve worn Oakley glasses for a long time. In fact, at the last adventure, I lost my last pair — which have probably been around the world at least twice. To the end of considering... Read More
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Trends | Aug 1, 2012
Working in Vegas, over the course of four days, we all studied people. Our team was Cathy Mack, Girvin’s San Francisco-based Director of Strategic Marketing, and Gabrielle Girvin [my daughter], Girvin’s Seattle [and firm wide] Social Media Implementor and... Read More
by Tim Girvin | Concepts | May 20, 2015
The Tool, the Allegory, the Legend I’ve been using hammers. And collecting old hammers. Have you tried working with multiple hammers, their wood and metal shafts, their weighted mallet heads, explored how they work? The weight, the heft, the swing, the balance, the... Read More
