by Tim Girvin | Brands, Concepts, Retail, Trends | Sep 30, 2014
Brands, Logos, Communities Being in the business of design, and with a long history of work in the translation of the storytelling of brands into graphical interpretations, the logotype is at the center of brand style. And while there might be many layers of...
by Tim Girvin | Concepts, Places, Storytelling | Sep 25, 2014
There is the sign, which is a way — a tool to explain process and direction, to instruct, to mark, to place: made. The Ace Hotel, Expressed Metal Plate But to the notion of place-making, how that sign is made, gesture or stone, or cut metal, wood can tell a layering...
by Tim Girvin | Brands, Interior Design, Places, Retail | Sep 22, 2014
Exploring Retail Architecture, Metaphor and Magic. I had a chance to observe the strategic evolutions of Nordstrom’s brand presence in my friendship with Dawn A. Clark, AIA LeedAP — lead architectural strategist and team leader in the newly evolving architectural and...
by Tim Girvin | Concepts, Places, Scent | Sep 16, 2014
What About the Smell of the Moon? A friend, high perfumer Christi Meshell, pointed out a note on the Fragrance of the Moon. That aligns with an earlier conversation we had about the smell of guns, firepower and gun powder. It’s like the smell of any explosive, the...
by Tim Girvin | Brands, Concepts, Storytelling | Sep 9, 2014
Brands That Have Nothing To Say. As a designer, I think about layers. And I think about messages. Content. Holism. Contentment. Direction. There is a sign, but it’s empty. It has nothing to say, no place that it points. It’s nowhere. Like experiences that move from a...
by Tim Girvin | Brands, Concepts, Retail | Sep 3, 2014
Brand Medicine, 101. In our history, there are times when brand, their organic systems, begin to falter. — They don’t speak to a community, or they forgot who they were talking to, what they were relating, carrying a story and a product to a certain audience. As in...
by Tim Girvin | Concepts, Storytelling | Aug 28, 2014
The work, the craft, the art, the energy. In a manner, much of my journey has been about where I’ve been and what I’ve seen. And what is unforgettable in my experiences with designers, craftspeople, makers and wonderers [and wanderers]. The above image from a...
by Tim Girvin | Concepts, Storytelling | Aug 26, 2014
What is the thing? As in every thing, I begin as a writer, I look into the heart and history of words, to learn more about their original heat — what was their sparking ignition? I contemplate my use of many words as deeper meditations on patterning. Where did the...
by Tim Girvin | Concepts, Scent | Aug 21, 2014
Studying the Holism of Textual Contemplation [Reading]. In a manner, everything we do as designers comes back to an attribute of reading — that is: how we hold something, how we touch, taste, smell, hear, seek balance and intuit content are all manners of reading...
by Tim Girvin | Brands, Cool People, Retail | Aug 19, 2014
PRODUCT STRATEGY, INDUSTRIAL DESIGN, FASHION, AND THEIR INTERTWINEMENT I was thinking about my relationship with the micro-camera, which — for years, that was a folio of 10s of 1,000s of photographs. After clearing out my files, and reducing the collections, I’m still...