Search results for: retail
by Tim Girvin | Brands, General, Places, Retail, Trends | Sep 26, 2012
Sometimes the best restaurant concepts are the simplest, the most honest, the most direct. They go back to the heart of giving, exchanging and trading enterprise. Asking the core questions — Why [do we love this idea — devoting ourselves to it]? Where... Read More
by Tim Girvin | Brands, Cool People, Designers, Places, Retail | Aug 23, 2012
Marvin Traub and Bloomingdale’s Girvin’s 1985 2-sided shopping bag for Bloomingdale’s The height of retail branding | Girvin, John Jay, the 1980’s. Campaign Theme Design as a Form of Integrated Retail Experience THE DEATH OF MARVIN TRAUB | 22... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | May 26, 2009
Marketing sex, retail and the recession There’s been a dire downturn, underlining the bleakly obvious. And it’s been down for everyone — everything — everywhere. All markets — and each of us — everyone’s been affected,... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Sep 22, 2014
Exploring Retail Architecture, Metaphor and Magic. I had a chance to observe the strategic evolutions of Nordstrom’s brand presence in my friendship with Dawn A. Clark, AIA LeedAP — lead architectural strategist and team leader in the newly evolving architectural and... Read More
by Tim Girvin | Brands, Luxury, Retail, Storytelling | Jul 23, 2013
THE HAND CRAFT OF RETAIL DESIGN IN THE BEGINNING, RETAIL DESIGN GOES BACK TO ONE SIMPLE PROPOSITION. “WHY SHOULD I BUY FROM YOU?” The implications of retail speaks to retelling — that is, there is a story, and another story, in a story — and... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Jun 28, 2010
I can remember when my daughter Madeleine, during the 1980’s, first encountered our first Macintosh computer. Just like that — the above. Interface, holistically, can be enrapturing. It’s becoming hard not to write about Apple. The love of the brand... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Nov 8, 2009
Photo A indulgent luxury that is flourishing even in recessionary challenges. It’s what we walk on. It’s what we walk with. Or what we’ve got on our feet. And for some of us, the concept of the shoe is just “down there”, something to... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, Luxury, Retail, Storytelling, Trends | Oct 4, 2010
THE SPIRIT OF FASHION ILLUSTRATION TAKEN TO ANOTHER EDGE. FINDING PERSONAL ALIGNMENTS, THE HISTORY OF THE PRACTICE. Antonio Lopez illustration Origin: lustration 1615–25; < L lūstrātus, ptp. of lūstrāre to purify, illumine. Seeluster1 , -ate1... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail, Trends | Jan 29, 2020
BRANDCODING® EXPERIENCE DESIGN Designing environments with brand language and patterning built into the experience design strategy. What if there was an intention to create a pattern language that could guide consumers, renovate places and simplify guest movement and... Read More