Search results for: messaging
by Tim Girvin | BRAND MYSTICISM | May 24, 2018
I AM WALKING THE FOREST, EXPLORING THE DEEPER PLACE OF ARBOREALITY; THESE TREE TAPESTRIES ARE LONG-MADE, OLDER GROVES, THE ONES THAT HAVE DARKER PLACES ADMINISTERED BY THE OLDER AND BIGGER TREES. You might ask, what is the symbolism of the tree in the context of what... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0, Storytelling | May 31, 2017
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Aug 23, 2016
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Brands, Concepts | Aug 11, 2016
What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your story?” I thought about it: “really, what do I... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the... Read More
by Tim Girvin | Concepts, Places, Storytelling | Sep 25, 2014
There is the sign, which is a way — a tool to explain process and direction, to instruct, to mark, to place: made. The Ace Hotel, Expressed Metal Plate But to the notion of place-making, how that sign is made, gesture or stone, or cut metal, wood can tell a layering... Read More
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places, Retail | Jan 4, 2012
Explorations, Archaeology, Design Integrations Puck REI, main floor — Image above, shot 12.3.2010 ––––––––– My family has history with the Recreational Equipment cooperative. Earlier in our explorations of the outdoors, we’d travel to REI for camping... Read More
by Tim Girvin | Motion Pictures, Storytelling | Feb 28, 2011
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story — graphically drawn: sensately experienced. Brand identity is the nature of defining visually — as a start — then fully unfolding the... Read More
by Tim Girvin | Concepts, Storytelling, Trends | Feb 1, 2011
Olivier Beauchesne at Science-Metrix The flow of innovations and the interplay of minds. There was an idea, an inspiration, and it was shared, and went from one to another, and another. Then the world knew. It’s interesting that the idea of genius — the... Read More
