Search results for: innovation / CHANGE
by Tim Girvin | Brands, Interior Design, Places, Retail | Nov 21, 2012
Quickshift: the value of fast change Speed of change counts, there is surprise value in accelerated shifting from one modeling to another. Working with the teams at Starbucks, learning from their move to the next, the new — the effort was rarely casual; usually... Read More
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF... Read More
by Tim Girvin | Artists, Brands, Cool People, Interior Design, Marketing 2.0, Places, Retail | Sep 19, 2018
SYNAESTHETIC EXPERIENTIALITY AND DESIGN LEADERSHIP As a journeyer of decades of design, all over the world, and in partnering with many adepts in that journey, it’s interesting to study different models of design leadership. There are collaborators and team-builders,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Jul 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R — A M A N A N D A D R E A M AND FRANK’S REDHOT! What if you had a dream — the perfect new beverage composite — a packaged innovation? How would you make it so? Happily... Read More
by Tim Girvin | Brands, Concepts, Cool People | Feb 3, 2011
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. [“As You Like It”] I was speaking with a client about the nature of goodness, in the truth of the brand... Read More
by Tim Girvin | Brand Mysticism | Nov 22, 2024
Anyone can think symbolically—and likely, we all do. You see something and think, “that reminds me of a…” Living in a creative space, the memory palace of explorations, memories and meaning—the imagination swerves to new pathways, neural leaps to stringing ideas... Read More
by GirvinIT | Brand Mysticism, Brands, Concepts | Apr 15, 2025
Solving brand challenges in a collaborative innovation summit I created the first BrandQuest® a registered IP for GIRVIN in the request of an unusual challenge by a team from IBM, fronted by Nobuo Mii in 1993—a mission to build a microprocessor-powered personal... Read More
