Search results for: etymology
by Tim Girvin | Artists, Concepts, Cool People, Designers, Storytelling | Apr 27, 2022
Obviously, the question of beauty doesn’t propound solely a complicated design— instead, it could be profoundly simple—so delicately balanced and restrained that it catalyzes disciplined elegance. But when one calculates the etymology—in reverse—of beautiful graphics,... Read More
by GirvinIT | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jan 19, 2022
In our experience, brands are—and should be—on a perpetual move, never quiet, always exploring, evolving, tuning and turning to new relationships and communities. And most brands do—with forward thinking leadership, they’re thinking—“we’re missing something here, we... Read More
by Tim Girvin | Concepts | Jan 4, 2022
GIRVIN IDEATOR® NEW BRAND DEVELOPMENT, INNOVATION AND NAMING. There are two sides to the issue of a name—one is “hey you, what’s your name?” Or, “my name is…” The other is, “I call your name…And I know your truth, you are mine.” One might say that the ancient strategy... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Cool People, Human brands, Trends | Dec 13, 2021
BRANDS LED BY WOMEN The power of the feminine principal When I was in college, I studied the archetype of the Great Mother who—and which— might be defined as less of an archetype in the common parlance of today’s voice, and more of a deep, collective unconscious... Read More
by Tim Girvin | Concepts, Cool People, Designers, Motion Pictures, Storytelling | Oct 31, 2021
MOTION PICTURE BRAND DESIGN | MACABRE, MONSTROUS, HORRIFIC | STRATEGIC DESIGN FOR THE TWINGE OF TERROR According to a high school buddy, now a Emmy-winning screen writer, horror is the new “it”—at least to his take, that’s what he’s focusing on. He writes with a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 1, 2021
DESIGN AND RISK EVERY DESIGN REACH IS A RISK, IT TAKES COURAGE TO ADVANCE FROM ASKING QUESTIONS AND LISTENING TO OFFERING SOLUTIONS. THE GAUNTLET THROWN TO THE WORK IS THAT—IN ANY JOURNEY—THERE IS RISK. You’re presuming that you—brand person, design researcher,... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Apr 14, 2021
WHEN I CONTEMPLATE BRANDS, THEIR RECOGNITION, IT’S MOSTLY ABOUT EMOTION AND MEMORY: “I KNOW THAT BRAND, IT’S RED.” OR IT’S BLUE, VERMILION, OR YELLOW. MOST IMPORTANTLY, IT’S UNFORGETTABLE. COLOR, OF COURSE, IS A KEY MNEMONIC. Working with a team recently, we were... Read More
by Tim Girvin | Concepts, Storytelling | Mar 3, 2021
IS THERE SOMETHING ABOUT FLOWERS—THAT, FOR PEOPLE, IS ATTRACTIVE—AS IT IS FOR BEES AND OTHER INSECTS? SOME NOTES ON THE SYMBOLISM OF FLOWERS. As we all know, various flowers have symbolic virtues— the rose stands for something, the lily, another. But I’m curious about... Read More
by Tim Girvin | Interior Design, Places, Storytelling | Sep 30, 2020
When you make a place, what gives it soul? Authenticity, material utility, legacy of use. Humanity in play, ingenuity of unexpected applications. Soulfulness wouldn’t support a clinical cleanliness or synthetic manufacture, soul— by its very etymology—refers to sea,... Read More
by Tim Girvin | Brands | Jun 17, 2020
WE MANAGED BRANDQUEST® SESSIONS —ALL VIRTUAL—THIS PAST WEEK, THEN OTHERS BEFORE THAT, A WEEK BEFORE— THEN THERE’S ANOTHER THINK-SHOPPING BRAND CHARRETTE EMERGING WEEK NEXT. ALL ONLINE, VIRTUAL. WE’RE THERE, BUT WE’RE NOT, WE’RE TOGETHER, BUT WE’RE THOUSANDS OF MILES... Read More
