Search results for: brand belief
by Tim Girvin | Brands, Cool People, Designers, Retail | Nov 21, 2019
50 YEARS, WALKING THE DREAM, BRAND STORYTELLING VISIONING IN THE MAN, THE BRAND: RALPH LAUREN This goes back, and it speaks to my own history at the beginnings of my career, which now sorts out to about 45 years. There was a meet-up, momentary and gracious, with Mr.... Read More
by Tim Girvin | Brands, Concepts, Retail | Apr 27, 2011
The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Concept of Place Making and Food Design Working for years on the propositions of food experience — from luxury dining to kiosk service, fast casual to... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Storytelling | May 19, 2020
THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising... Read More
by Tim Girvin | Concepts, Interior Design, Retail | May 24, 2017
Thinking processes for experience design strategy and deployment During the 1990-early 2000s, I spent time working with the Disney Imagineers and Park Strategists at Disneyland — designing experiences, brands and their integrated strategies in Orlando and Anaheim. As... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | May 11, 2023
Mýrdalshreppur, Iceland As a global wanderer—and a wonderer, in that wandering—I’m always thinking about that notion of the deeper side of the stride. And I ask: “what, to walking, what to the steps forward, what is the sense of the way ahead?” And when I think... Read More
by Tim Girvin | Brands | Jun 17, 2020
WE MANAGED BRANDQUEST® SESSIONS —ALL VIRTUAL—THIS PAST WEEK, THEN OTHERS BEFORE THAT, A WEEK BEFORE— THEN THERE’S ANOTHER THINK-SHOPPING BRAND CHARRETTE EMERGING WEEK NEXT. ALL ONLINE, VIRTUAL. WE’RE THERE, BUT WE’RE NOT, WE’RE TOGETHER, BUT WE’RE THOUSANDS OF MILES... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Human brands, Storytelling | Nov 7, 2018
DEFINING THE JOURNEY TO THE HIDDEN CENTER: THINGNESS [the it]: FINDING SOUL IN THE MYSTERY OF BRANDING: THE QUEST FOR THE HEART, THE UNCOVERING OF MEANING, THE FOUND MEMORY— THE MOMENT IN THE MOMENTUM. For a brand to survive, there needs to be a stance, a point of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well... Read More
by Tim Girvin | Cool People, Human brands, Retail | Aug 2, 2016
Dream what you Will. Visioning brand futures. I walk back, and I walk forward — looking at threading and the sutra of brand feelingness and emotionality. A brand gets to a point because it’s dreamed — there is a passioned promise state of premise and being — like with... Read More
