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Blog: Brand evolutions

Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a...

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Blog: TED / Three +…

Okay, so I’ve been busy, and trying to fill out the remaining days has taken time. Days, right? Daze, right? Like a week or so, really. And there’s more, too. More learnings — and of course, so much more learning that it took me a couple of daze to...

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Blog: DC Shoes

I keep looking around.? This is a boarding brand — boards being skate and snow. More than shoes, obviously. http://www.dcshoes.com/home.asp Their website is relatively quiet, given the more radical character of their brand. And the store | story that holds them....

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Blog: Making Ballet

I spent the day with Balletmakers | Capezio the day before yesterday. It was Cristina and I. Some interviews, some research, some connections. More gathering. This will be going on for a couple of weeks, the two of us. But there were intriguing other insights into the...

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Project: Nabisco

Nabisco Foods Group worked with GIRVIN for several years on the development of new product identity, name and personality development, and packaging to upgrade the visual presentation of existing brands, brand extensions and new product concepts. We evaluated the...

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