Search results for: human brand
by Tim Girvin | Brands, Interior Design, Places, Retail | Nov 21, 2012
Quickshift: the value of fast change Speed of change counts, there is surprise value in accelerated shifting from one modeling to another. Working with the teams at Starbucks, learning from their move to the next, the new — the effort was rarely casual; usually... Read More
by Tim Girvin | Concepts, General, Storytelling | Oct 19, 2009
The string of imagination — never underestimate the connectivity of the right telling The concept of the story relates to the string; and that string can be a brand sequence just as well. The point is that the imagining of the telling really doesn’t need... Read More
by Tim Girvin | Brands, Concepts, Designers, Scent | Dec 13, 2016
The Sense of Scent in the Most Profound and Personal Encounter The design of the scents of evocation and emulation, storytelling legendary experiences. A BOLD QUERY TO MEMORY AND MOMENTS, PSYCHIC AND PHYSIC INTERMINGLING. UNFORGETTABLE? WHEN YOU THINK ABOUT SCENT AND... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Oct 4, 2011
Stories, myths, legends, tales — the link to humanity If there’s a story about a person, which might be a legacy, a family, a product — a brand — who’s telling it, and who cares? There are chains, coils, rings that sync and bridge the... Read More
by Tim Girvin | Artists, Cool People | Jan 5, 2018
OUR NATIONAL ART TREASURES | LAMENTING THE PASSAGE OF HAROLD BALAZS. ISN’T IT SO THAT EACH OF US HAS A PERSONAL FLOWERING THAT COULD HAVE SPROUTED FROM A SINGLE LUMINOUS POINT OF INSPIRATION? JUST THINK OF IT: YOUR LIFE CHANGES, MOMENTS OF IGNITION, ILLUMINATIVE... Read More
by Tim Girvin | Cool People, General, Retail, Storytelling | Jan 28, 2008
I’d met Trish May, the foundress of Athena, several years ago — perhaps closer to a half decade now, considering our history in partnering on her business launch. She was a Microsoft executive with some serious international business strategy and marketing... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 24, 2015
The Deep Quest to Know a Brand Earlier in my life I was an inveterate spelunker, a cave explorer. In a manner, exploring caves is a richly metaphoric enterprise. You go deep into the heart of the earth, in winding, supremely dark and likely unknowable and risky... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Human brands | Jun 16, 2022
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of... Read More
by Tim Girvin | Brands, Places, Storytelling | Feb 27, 2019
DESIGNING PLACES: EXPLORING THE DEEP METAPHORS, SYMBOLS AND ARCHETYPES IN PLACES MADE RETHINKING EXPERIENCE STRATEGY In the journey of designing guest enchantment pathways, customer experience procession, there is one path to consider—step by step, what is the... Read More
by Tim Girvin | Concepts, Scent | Mar 25, 2011
Scents that celebrate urban experiences: the innovations of Comme des Garçons (and others) in fragrance concoction; there are fumes that might be called poisonous to some, others that live in the interpretation of city scents, industrially composed and material... Read More
