Search results for: fashion design strategies
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Storytelling | Feb 20, 2014
Thinking Through Journey and Customer Procession — the Strategy of Designing a Way for Guests, Clients, Experiencers of Your Story A key to storytelling will be journey. Like the finger guided on the progression of the type, and page arrangement, turned in the... Read More
by Tim Girvin | Brands, Concepts, Places | Apr 21, 2016
The Quest for Soulful Places As a designer, I find that the work on converting spaces to more meaningful places, which more often than not has to do with the very journey of what soul is supposed to be. Soul is a ancient seed sound — a voicing — for sea, and the point... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | May 12, 2021
YOU AND YOUR STUDY OF THE BRAND THAT YOU OWN—WHAT IS YOUR WATCH? EVERY GOOD BRAND AGENT IS ON THE SURVEY FOR ACTION, ANALYSIS, COMMUNITY AND RELATIONSHIPS, TRACTION AND SALES, INTELLIGENCE AND KPIs. S E N T I N E L F O R T H E B R A N D Looking out: over the... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF... Read More
by Tim Girvin | Concepts, Cool People, Human brands, Marketing 2.0, Retail | Feb 7, 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting?... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Feb 19, 2010
Image credit: Matt Hagen Exploring the concept of human branding, foundational leadership, evolution and Seattle BioMed. Working in a long string of partnerships, with founding board members, executive committees and scientists, from the early 2000s, then 2004, then... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Feb 26, 2020
BRAND TOUCH: SENSUALITY AND THE IMPLICATIONS OF SENSE IN THE VIBRATION OF BRANDING When you think about it, would you describe yourself as a sensualist? Would you call yourself sybaritic? Do you indulge in exploring sensation? You’re a…voluptuary, bon viveur,... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Concepts, Storytelling | Dec 5, 2017
AS A DESIGNER, A BRAND PERSON — A CREATIVE, A STRATEGIST, A MARKETER — YOU WORK IN THREADING ALIGNMENTS OF CREATIVITY. THAT COMES TO THIS PARALLELISM: THE SYNCHRONY OF HOW YOU THINK, WHAT YOU’VE WORKED ON AND WITH, AS WELL AS WHERE YOU’VE BEEN. IT COMES DOWN TO: WHAT... Read More
