Search results for: brand belief
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Aug 1, 2009
Exploring social networking tools in building sharing communities: blogging and direct selling relationships. We worked with Kajeet’s founder, Daniel Neal, to build out the opening of a brand proposition for a children’s mobile phone technology a couple of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Motion Pictures, Storytelling | May 11, 2009
Examining the concept of set design, visuals and production reflected in experience and branding: It took me a long time to determine whether this structure for the film Quantum of Solace was real, or a production design concept for the movie. As it was, the building... Read More
by Tim Girvin | Brands, Concepts, Cool People, Scent, Storytelling | Mar 1, 2009
Form language and brandstory: Coco Chanel There are living icons, human brands, and there are others, that create that character after their passing. Gabrielle Chanel is someone that I should write about, considering the concept of the human brand. But not now. What... Read More
by Tim Girvin | Uncategorized | Oct 26, 2008
True Brands | (2nd in the series) In some recent branding workshops in White Plains, I’d explored, as an opening exercise for the executive team, the concept of brandstories in the context of personal experience. That is: what brand affected you —... Read More
by Tim Girvin | Brands, Concepts, Motion Pictures | May 13, 2008
Exploring brand in context — from the comical imagination to the full screen. Storyboarding: There’s been a lot of discussion about the movement in legacy from comical development to full screen adaptation. There are some symbolic moves in that grouping of... Read More
by Tim Girvin | Uncategorized | May 5, 2008
Paramount | Marvel imagery files ©2008 Notes on the history of the Iron Man brand, the evolution of identity and how it comes to be. There’s a certain conception of brand design in motion pictures. And the point is that cinema represents inherently stories that... Read More
by Tim Girvin | General, Luxury, Trends | Aug 12, 2007
There are some that believe that luxury’s rocking – it’s just one big booming affair. But where in the world is it rocking? There are others, particularly more fluent to the history and movement of luxury brand(s) in Asia that see a potential turning... Read More
by Tim Girvin | Brands, General | Mar 26, 2007
Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a... Read More
by Tim Girvin | Concepts | Feb 15, 2024
A Wanderer’s Journey, Sensing the Heart, in Memory—From Afar In a bitterly cold subway channel, during a time when the ice was hanging stalactitic from the ceiling girders of the NYC Metro—and wind whipped so cold up the railed canyons of the running lines that eyes... Read More
