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by Tim Girvin | Brands, Storytelling | May 9, 2019
THE STRATEGY OF EXCAVATION, BRAND ARCHÆOLOGY AND JOURNAL WORK CREATIVE MAPPING THE JOURNEY OF BRAND FUTURITY THERE’S WHERE YOU ARE. WHERE YOU’VE BEEN. AND WHERE YOU’D LIKE TO BE. HOW COULD YOU GET THERE— IGNITING THE FUTURE? WHEN WE’RE STUDYING A CHALLENGE,... Read More
by Tim Girvin | Brands, Scent | Nov 14, 2012
The perfume of booze: strategy, story, packaging Partnering in Paris, Tokyo and NYC with Pierre Dinand, we talked about — and worked together on — the idea of enchanted containment, ideating iconic containers of concretized, luxurious value as being a... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, General, Marketing 2.0, Trends | Feb 28, 2008
What is life? smiley groupings, right? —- vivacity, sprightliness, vigor, verve, activity, energy. I go backwards. When I think about life — going back to something that was before, that reaches to the now — and the me that is living now. Life = Body... Read More
by Tim Girvin | Brands, General, Retail, Trends | Sep 20, 2009
Go back to the brand | The 60s and finding brand patterning, resonance, reminiscence. Recently, I’ve been going back. I’ve gone back to wearing clothing that ranges back decades for me, yet is still inherently simple and classic: open 100% cotton shirts;... Read More
by Tim Girvin | Concepts | Aug 8, 2009
Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a multiplicity of minds: amassed. “A person using cumular language would say that a universal negative is upset not only by predication of... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail | Jun 4, 2012
Camper [soho] new shop | Brand storytelling — each store, and story, slightly different: a patterned retelling. Manifesting style in the legacy of invention, the Shigeru Ban addition. photograph above: Halley Tsai Camper’s international retail style is one... Read More
by Tim Girvin | Concepts, General, Places | Oct 5, 2012
The shock of the new, the spectacle of surprise Tim Girvin | Spain I like the idea of standing out — something that’s a surprise — it’s a shock. Then again, you probably know that surprise — etymologically, is the prize beyond, it’s... Read More
by Tim Girvin | Concepts, Interior Design, Retail, Trends | Jul 4, 2009
The revelation of Starbucks retail design prototype two. I have a funny relationship with Starbucks. I’ve really never worked with them, yet I have these links to the creative leadership that allow for an intriguing consciousness about what lies at the heart of... Read More
by Tim Girvin | Concepts, Cool People, General, Trends | Apr 12, 2009
The idea of place, community and the acculturation of coolness. What about that, the idea of opening with a chart that’s about the crashing of the tech stocks? Well, in a way, that’s a two fold gesture, one’s here, to our friends at Tableau and their... Read More
