Search results for: human brand
by Tim Girvin | Artists, Concepts, Cool People | Oct 24, 2011
The Legacy of Type Studies | Reaching Back “It’s been said that the first stroke of any alphabet is the vertical, drawn with the finger — from heaven, to earth. In the mysteries of the origin of writing, it is the first stroke that cracks the light... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Trends | Jan 17, 2017
Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. The seal and the signet. I reach back... Read More
by Tim Girvin | Brands, Concepts | Dec 11, 2014
3M: Memory, Mental and Meaning. Sometimes we push a proposition in our work on brandspace that fails to take into consideration the bridging to a human scenario of mindfulness, meaning and the context of memory. All are — as would be obvious — aligned. But the notion... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 12, 2014
Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker... Read More
by Tim Girvin | Brands, Concepts, Scent | Jan 15, 2015
Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships... Read More
by Tim Girvin | Brands, Concepts | Dec 19, 2013
As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be... Read More
by Tim Girvin | Concepts, Storytelling | Mar 25, 2013
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Nov 21, 2012
Quickshift: the value of fast change Speed of change counts, there is surprise value in accelerated shifting from one modeling to another. Working with the teams at Starbucks, learning from their move to the next, the new — the effort was rarely casual; usually... Read More
by Tim Girvin | Concepts, General, Storytelling | Oct 19, 2009
The string of imagination — never underestimate the connectivity of the right telling The concept of the story relates to the string; and that string can be a brand sequence just as well. The point is that the imagining of the telling really doesn’t need... Read More
by Tim Girvin | Artists, Cool People | Jan 5, 2018
OUR NATIONAL ART TREASURES | LAMENTING THE PASSAGE OF HAROLD BALAZS. ISN’T IT SO THAT EACH OF US HAS A PERSONAL FLOWERING THAT COULD HAVE SPROUTED FROM A SINGLE LUMINOUS POINT OF INSPIRATION? JUST THINK OF IT: YOUR LIFE CHANGES, MOMENTS OF IGNITION, ILLUMINATIVE... Read More
