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by Tim Girvin | BRAND MYSTICISM, Brands, Cool People | Dec 18, 2019
SURPRISE: BRAND TRANSITIONING, SPECTACLE AT SHELF AND EPIPHANIC REDISCOVERY ––––––––––––– We were talking to a team of people about “epiphany at shelf.” Goes like: “there’s a product that I know. It’s familiar—I’ve heard something about it, I’ve seen some... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Storytelling | Mar 30, 2022
DESIGN STRATEGIES, DEEP BRANDING, METAPHORICAL NARRATIVES Of course, we have a different way of thinking about the alphabet—as designers, as brand fire starters, letter crafters and identity theorists. If you’re thinking about a letter—what’s your favorite? Me? X. As... Read More
by Tim Girvin | Artists, Concepts, Storytelling | Feb 28, 2023
THE INTEGRATION OF MESSAGE: GRAPHICAL EXPRESSIONS IN A SCALABLE SOLUTION. TINY CAN BE GIGANTIC, SMALLER CAN BE EMULATED IN A TIERING OF ENLARGEABLE OR REDUCIBLE DESIGN TREATMENTS, NOT MERELY AS DESIGN THINKING—BUT AS A DIRECT LINK THE GENETICS OF THE DESIGN. THE... Read More
by Tim Girvin | Concepts | Oct 18, 2016
THE X-MARK AS SYMBOL What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. MGM | screen site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the... Read More
by Tim Girvin | Concepts, Storytelling | Jul 28, 2015
Design explorations, teaching and creativity We know what we know by virtue of where we have been, and what we recall of that pathway. As designers and creatives, everything comes from journey. It’s where we’ve been and where we’re going. There are symbols that are... Read More
by Tim Girvin | Brands, Concepts, Cool People, General | Jul 5, 2009
Exploring Quincy Jones, a vision of newly branding and defining the storytelling of music, culture, trend and coolness: Vibe Magazine Quincy Jones, who just happens to be from Seattle, one of the places that I live and love in, created about a decade and a half back,... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Luxury, Places, Retail | Nov 14, 2007
Consider this — three remarkable women, each dramatically challenged by trying health related experiences, each finding new truths in combining allopathic and naturopathic cures by exploring new models in healing — and creating a business around them. And... Read More
by Tim Girvin | Concepts, General, Storytelling | Apr 16, 2012
Time ticks as you walk in the dark, emerging or failing light — and you realize that your true reliable momentum measure is the sound of your heels — moment to moment: pavement, gravel, pea, grass, chipped woods, snow and ice. Each, a rhythm, a story. Here... Read More
by Tim Girvin | Brands, Concepts, Motion Pictures | May 13, 2008
Exploring brand in context — from the comical imagination to the full screen. Storyboarding: There’s been a lot of discussion about the movement in legacy from comical development to full screen adaptation. There are some symbolic moves in that grouping of... Read More
by Tim Girvin | Concepts, Cool People, Designers, Motion Pictures, Storytelling | Oct 31, 2021
MOTION PICTURE BRAND DESIGN | MACABRE, MONSTROUS, HORRIFIC | STRATEGIC DESIGN FOR THE TWINGE OF TERROR According to a high school buddy, now a Emmy-winning screen writer, horror is the new “it”—at least to his take, that’s what he’s focusing on. He writes with a... Read More
