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Blog: If You Go Somewhere.

Get In There. Get Dirty. Get Deep. Digging Into Experience and Brand Learning. The Strategy of Story, Name, Journey. In every moment, there is a journey. The tiny steps of an instant, make up the chronology of a stride to the cartography of a longer journey, a path...

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Blog: Where are you?

Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark — that, a metaphor unto itself — and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows...

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Blog: CAN YOU BE BLANK?

INTENTIONALLY BLANK? I found this in a hospital room. And I was thinking, “what is it for, really?” This room is intentionally supposed to be blank? Empty? An interesting discovery for a patient. Welcome? You’re here, but you’re not supposed to...

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Blog: The Goodness of Truth

It would be better if it was true In the soul-searching of positioning and the right angle of brand, to story, cult and culture and truth in the telling, the woven fabric of brand experience and the personality of that narrative will be far better if the foundations...

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Blog: Quietude

The Complications of Content I was talking to a friend about cabling, chargers and hardware. Often, when I’m traveling, I’m roving. Moving from place to place. Others, happily desk bound, working in situ, they’re sending me texts: “please call...

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Blog: The doorway

The Opening of the Next Portal I went through the door from the darkened interior to the light. There is some historical significance to the door — I think of every door step as a metaphorical movement. The door is a symbol, like a window. It’s a movement...

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