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Blog: Death of Luxury

There are some that believe that luxury’s rocking – it’s just one big booming affair. But where in the world is it rocking? There are others, particularly more fluent to the history and movement of luxury brand(s) in Asia that see a potential turning...

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Blog: Brand evolutions

Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a...

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Project: Estée Lauder

Estée Lauder The Challenge The scents of beautiful people The Estée Lauder brand group is one of the most celebrated beauty brands in the world—second only to L’Oréal. While a lauded brand group, much of their product branding is conventional, understated and in some...

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Team Triad

A Powerful Collaborative The Hospitality, Food & Beverage Consortium GMA RESEARCH + CULINARY OPTIONS + GIRVIN WORKING WITHOUR TOOLBOX: A collaborative hospitality, food, beverage, dining and consortium, built upon decades of hands-on experience and expertise: Don...

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Blog: Hello 2024

Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,...

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