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by Tim Girvin | Brands | Aug 18, 2008
Any brand is human. A brand fire is started by a person. It comes from a human spirit and mind: it’s made for humans. Human brand. Interestingly enough, this simple equation is sometimes forgotten. People focus on transactions, engineering commerce — and... Read More
by Tim Girvin | Brands, Motion Pictures, Trends | Jul 21, 2008
Exploring brand in the context of experience design and impression: movie picture brand strategy. I’ve liked Christian Bale’s impression of Bruce Wayne since the beginning; but I’m anticipating that Christopher Nolan drives a great deal of the... Read More
by Tim Girvin | Brands, Places | Jul 9, 2008
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m wondering about mythic dimensions in brand. And when there’s a... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Trends | Mar 13, 2008
I’d been prepping myself to connect with Chris Anderson, since I’d worked remotely on the cover. Seattle | San Francisco | NYC. I keep jumping. The work’s there — I work anywhere that I need to. Find something, work on it. Go there. Nice... Read More
by Tim Girvin | Brands, Concepts, General | Mar 8, 2008
The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Paula Rees. She’s a placemaker. Her... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Trends | Mar 7, 2008
Chris Anderson of Wired Magazine: on Charlie Rose (PBS) I like Charlie’s opening presentment: “I believe that there is a place in the spectrum of television for really good conversation, if it is informed, spirited, soulful.” Spirit and soul. I like... Read More
by Tim Girvin | General, Luxury | Feb 4, 2008
Tony Cenicola | The New York Times There are levels of the luxury experience. And in a way, it’s about what our personal experience of what the sense of luxury might be. But the expression of the luxuriant could be many things. Tom Ford, himself, defines the... Read More
by Tim Girvin | Concepts, General | Feb 2, 2008
The signature is a marking, a signing, that links the gesture of the hand, the fingertips, the wrist, the arm to the mind. It’s a kind of drawing of the mind — your signature is the reflection of your intelligence. That is, I suppose, the character of... Read More
by Tim Girvin | Artists, Concepts, General | Dec 23, 2007
I’ve been drawing — painting — things like this for some time. And, well, they’re flat. There are two dimensions. The black, the white. And the space, between. And then, too, there are translations of the energetic content of the brushstroke... Read More
by Tim Girvin | Artists, General | Nov 30, 2007
The Tank | NYTimes I had, we had, this job working for Nintendo, which was really about doing mostly packaging for new launches. For about 6 years, that grouping of projects. Hardware gaming packaging design — and all licensee and Nintendo product launches. It... Read More
