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Brand Sensuality

Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships...

Omakase Branding

“This is what I expect to pay.” Earlier in my life, during my entry into the Japanese market, I studied Japanese with an assistant professor of Asian Linguistic Studies from the University of Washington. He would come down, twice a week, for 2 hour speaking and study...

Rich Brands

Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a...

THE SCENT OF PLACE: ISTANBUL

THE SMELL OF EXPERIENCE: THE HISTORY OF EMPIRE & THE DESIGN OF SENSATION I was talking to a friend and client about the notion of brand in sensationalism — the holism of experience strategy. That comes down to one point, a reflexive point — how big do you feel? We...

Create More Beauty

The Principle of the Search: More Beauty [Photo: Dawn A. Clark, AIA Leed AP] In our life journey, as creatives — people that create — we listen, absorb, gather, interpret and make meaning. We work to import and deliver content in a manner that is compelling to a...

ATTENTIONALITY

HOW ATTENTIVE ARE YOU? As you think about design, and the creation of designed experiences, the point might go two ways: how attentive are you? and how attentively will your experiences be received? People come into a place in the construct of impressionistic...

Arts and Leisure?

Isn’t art work? There’s an interesting proposition that art, aligned with leisure, is something relaxing and “easy.” I might offer that the making of art, the impassioned creativity, is never something easy. But instead, with the exception of those in the throes of...

Ebola and Rebranding

EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their...