Search results for: brand recollective
by Tim Girvin | Concepts | Feb 15, 2024
A Wanderer’s Journey, Sensing the Heart, in Memory—From Afar In a bitterly cold subway channel, during a time when the ice was hanging stalactitic from the ceiling girders of the NYC Metro—and wind whipped so cold up the railed canyons of the running lines that eyes... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Trends | Jan 17, 2017
Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. The seal and the signet. I reach back... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 29, 2016
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2.... Read More
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Jun 17, 2014
Anytime? In the work of brand, are you ever off, or always on? I was walking this remote road, and I found this sign in the middle of anywhere, no where — “ANYTIME.” When I find signs like this, I’m prone to ponder their meaning — as if... Read More
by Tim Girvin | Brands, Concepts | Dec 11, 2014
3M: Memory, Mental and Meaning. Sometimes we push a proposition in our work on brandspace that fails to take into consideration the bridging to a human scenario of mindfulness, meaning and the context of memory. All are — as would be obvious — aligned. But the notion... Read More
by Tim Girvin | General | Sep 19, 2008
Exploring art in place: context, construct, concept — the brand marketing of Jeff Koons at Versailles. There’s been a far amount of energy being wrapped around the concept of Jeff Koon’s installation at Versailles. Of course, the idea is that the... Read More
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold... Read More
by Tim Girvin | Brands, Concepts, Places | Oct 13, 2010
Mapping concepts of gaming procession and built design: exterior brand experience storytelling (what’s this place about?); entry into the gaming world; sequencing gaming technology (red circles) for luck perceptions; creating visible targets for more hospitality... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling, Trends | Sep 14, 2010
Seeing better, the sharp-eyed, or the old ones of the forest? What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica? More to... Read More
