Search results for: brand patterning
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Storytelling | Jul 15, 2020
The Ecology of the Forest as an allegory for community, audiences and customers. We spend a lot of time studying people—watching them, listening to them and studying them in use contexts wrapped around brands. We look at how people use things, bring brands into their... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Apr 1, 2020
THE QUEST FOR SOUL, THE DEEP STATE OF BRANDS When you’re working with brand teams, there is inherently a sense about the inner life of brands—what lies beneath, what lies within? When you think about a brand that you know, that you admire, what’s the attraction? In... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Cool People | Dec 18, 2019
SURPRISE: BRAND TRANSITIONING, SPECTACLE AT SHELF AND EPIPHANIC REDISCOVERY ––––––––––––– We were talking to a team of people about “epiphany at shelf.” Goes like: “there’s a product that I know. It’s familiar—I’ve heard something about it, I’ve seen some... Read More
by Tim Girvin | Brands, Storytelling | Jan 24, 2018
THE STRATEGIC ALIGNMENT BETWEEN PRODUCTION DESIGN, STORYTELLING, PLACE-MAKING AND IDENTITY. STRATEGY? SYNCHRONY. I was reminded about brand alignments and world design in a recent posit at FastCompany, on Skyrim. I’ve actually been talking about this a lot in other... Read More
by Tim Girvin | Concepts, Storytelling | Oct 18, 2017
THE SECRET HAND SHAKE, THE CARD WELL PLAYED, THE CONVERSATIONAL ALLUSION? MY MOTHER TAUGHT ME EARLY TO WATCH WHAT PEOPLE DO WHEN THEY SPEAK. In fact, we used to walk together and she’d say — “what do you think they’re saying?” “See those people over there, what are... Read More
by Tim Girvin | Brands | Jun 18, 2008
I was recently in München (May 2008) with my family visiting friends, and trying to decide where to go with our 8 month old after hitting all of the usual places. Our friends suggested the BMW Museum – and my first reaction was to suggest to Paul that he take... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded... Read More
by Tim Girvin | Concepts, Marketing 2.0, Storytelling, Trends | Aug 11, 2010
Wi-Fi ubiquity: Starbucks + new digital content. What if Starbucks created its own content for Wi-Fi users? Who cares? Concepts of wi-fi contrary concepts in New Dehli, India (Photo by Girvin, story) I say: no thanks. For years (going back a decade) the Cingular,... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jun 23, 2010
Photo by Dawn Clark Planning | Home is Where the Heart is Some time back, several years ago, I was talking with a friend of mine about the concepts of synaesthesia and brand — looking for ways to merge the context of brand experience to move guests into a more... Read More
