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by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jul 17, 2009
Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the... Read More
by Tim Girvin | Concepts | Aug 7, 2008
8*8*8*8 — weaving numbers & ideas, energy & good fortune, art & architecture. Reflections on the design of Herzog & DeMeuron and the Asian Basket collection at Girvin | Seattle. I’ve made some notes in the past on the concept of the... Read More
by Tim Girvin | Brands, Concepts, General | Jul 13, 2009
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Nov 15, 2008
Remaking banking in retail community building and development How do you tell a story that’s not the same old? In visiting banks — and the brand presence of their sites (literally and online) — and studying the crises of the current banking scenario... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places | Jun 23, 2021
Working in Asia, as well as other parts of the planet, particularly in emerging economies, the notion of tinier living environments is well implemented—needfully so. Big living environments are—everywhere—far more costly and mostly less efficient than smaller... Read More
by Tim Girvin | Concepts, Human brands | Mar 21, 2023
We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it’s a journey, from one... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | May 16, 2023
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer trials and testing, briefs from Japan’s designers and the... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 29, 2016
The Question of Belief lies in its etymology, for to believe is to “be love.” Brands and love, in a foundational strategy, suggest and intertwinement of passion, enchantment and embracement. There is love and passion in the making and the makers of brands — and so... Read More
by Tim Girvin | Concepts, General, Storytelling | Oct 8, 2012
Returning to the Mother Seeking and Exploring the Metaphor of Ideas, Nature, Your Work A Love of the Ocean, the Sea of allegory — the original maker, the storyteller of us all When I was a child, growing up, Eastern Washington, in Spokane — sometimes [not... Read More
by Tim Girvin | Concepts, Storytelling | Apr 22, 2014
When you draw a letter, what happens? A drawing is a drawing out; draw a letter, the string of story unspools and it’s something more. A letter is a map, an anciently originated succession of markings, a thought cartography, a seared, scarred, scratched, penned,... Read More
