Search results for: human brand
by Tim Girvin | Brands, Concepts, Storytelling | Jul 24, 2014
The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One... Read More
by Tim Girvin | Concepts, Designers, General, Storytelling | Jan 24, 2008
There is a mythic dimension in the character of storytelling; it’s an ancient tradition — it reaches to deep archetypes and cyclical patterns that show themselves repeating ways in which messages can be understood and shared — and how they can be... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail | Jul 21, 2011
The context of designing places that are human, places that are not. In the principles of fast casual food / beverage design, a mid-priced, faster service experience proposition, the notion of the holistic character of guest presence has to do with a layering of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 6, 2014
Can you fight? Perhaps you’ve had some exposure to boxing? You know what comes of it. The movement is a dance — it’s a whirling and spinning spar — a jumping and explosive hip hop to reach out in a ring, ‘round you. All of the training is about speed and stamina —... Read More
by Tim Girvin | Brands, Cool People, Storytelling, Trends | Jun 8, 2018
PATTERN COMPUTER LAUNCHED IN SAN FRANCISCO, CA. [image: Pattern Computer] What if there was a unique way to surveil vast rivers of data and see rippling strings of insights in a wholly new manner? It should be said that the notion of seeking trends and patterning is... Read More
by Tim Girvin | Brands, Concepts, Retail | Dec 23, 2011
Will meaningful brands empower the strategy of business direction: 2012? In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be a recurrent theme. We are compelled — in the trade of Girvin — to explore the... Read More
by Tim Girvin | Designers, General | Jun 2, 2008
Exploring brand, story and legacy — what is the story and who cares about it? Who cares? I do! And millions of others. And most of the designers of significance: http://wwd.com/fashion-news/fashion-features/au-revoir-yves-1560220/ Decades ago, working in my... Read More
by Tim Girvin | Brands, Concepts | Jan 26, 2011
THE LONG REACH | Story Flow and Dispersal — the Nature of Influence and Connection: Crowd Panic Strategies Crowds, panic, flow, clustering and the flow of information — Brands, stories, communities — observations at the roadside. How does one story... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 10, 2024
Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,... Read More
