Search results for: brand-instinct/
by Tim Girvin | Concepts, Storytelling | Oct 21, 2014
The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care... Read More
by Tim Girvin | Brands, Concepts | Dec 19, 2013
As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be... Read More
by Tim Girvin | Concepts, Human brands, Storytelling, Trends | Apr 8, 2013
Seeking the Wisdom of The Sage, the Leader of the Brand In any journey, you’ll go further if you go to the heart, the center, the fire of the leadership chamber — it is about the path to knowledge. When you work on, or inside, a brand, when you take a... Read More
by Tim Girvin | Concepts, Storytelling | Mar 25, 2013
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Nov 21, 2012
Quickshift: the value of fast change Speed of change counts, there is surprise value in accelerated shifting from one modeling to another. Working with the teams at Starbucks, learning from their move to the next, the new — the effort was rarely casual; usually... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jan 5, 2011
Flow, on flow — the fluency of flight, channeling, moving into the rivers of time and momentum. (Pelicans on the south eastern shore) Step in? Go? Watch and wait? Move? Take flight — take action. Conceptions of flow, brand, story, soul — stepping... Read More
by Tim Girvin | Artists, Brands, Concepts | Nov 21, 2009
Dominic Favre/European Pressphoto Agency Examining the idea of art, branding and passage Being one that focuses the symbolic character of design, and branding, I note with sadness the passage of Jean-Claude, the long-running partner of Christo. Theirs was an especial... Read More
by Tim Girvin | Concepts, General, Storytelling | Oct 19, 2009
The string of imagination — never underestimate the connectivity of the right telling The concept of the story relates to the string; and that string can be a brand sequence just as well. The point is that the imagining of the telling really doesn’t need... Read More
by Tim Girvin | Brands, Cool People, Places | Jul 10, 2009
Barney Taxel for The New York Times The place of the personal, the family and human branding in building place(s): The Marons | Cleveland During the course of Girvin’s work, over the range of the last several decades, the family connection — in examining,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 24, 2014
The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One... Read More
