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THE HIGH AND LONG WAVE | BRAND SURFING

THE ALLEGORY OF THE WAVE WATCH, THE BOARD, THE TREND AND THE CURL. My first exposure to waves was when I was about 4 years old — my father was a Captain of Surgery, stationed at Fort Monmouth. We used to go to the Jersey shore — and Dad would run me down to the beach...

The History of the Hammer

The Tool, the Allegory, the Legend I’ve been using hammers. And collecting old hammers. Have you tried working with multiple hammers, their wood and metal shafts, their weighted mallet heads, explored how they work? The weight, the heft, the swing, the balance, the...

Who Do You Love?

Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you...

The Aesthetics of Rust

Wabi Sabi and Beauty There is a perspective that things that have lived for a long time are worthy of respect and admiration. Old is more beautiful. You can’t fake old. Wabi Sabi. That Japanese principle of beauty in age comes to a reflection of two principles —...

The Shimmering

A Person, a Presence, a Brand I was working outside of the city, treasure-hunting. Actually, I was working inside a brand, their teams, looking for treasure — those glimmering and glistening points of compassed reference, the surveilled pin-pricks of a brand mapping,...

I’m Lost

The Beauty of Being Lost and Finding Found The signs that point to nowhere. Earlier, I was in Paris — I was working in an area that I was relatively familiar with — off Musée du Louvre, not far from the Seine. I’d been there, staying there, working many times,...

The Watch and the Sphere of Focus

The Study of Watch Fullness, Surveilling the Terrain Around You. Really, what are you looking at? In the real construct of study, what are you really looking at? I look for allegory and metaphor, inspiration and insight in the journey of the day. Every day, a journey....

THE ART OF THE ALPHABET

The twists and turns of meaning — drawn knowledge. In teaching workshops on the alphabet, and especially finding your own place in the quintessential expression of the YOU, in alphabetic form — the flow of your presence. What I believe is that each person has traits...

THE PERFUME OF YOU

THE MOST EXPENSIVE PERFUME IN THE WORLD A happier scent. It might be said that the most valuable perfume there could be would be your personal scent — the layering of molecular expressions that gather everything from your being, your roadwork, scenes seen — the way...