Search results for: fashion design strategies
by Tim Girvin | Brands, Concepts, Storytelling | Jun 27, 2023
A Contemplation On The Quest For Brand Solution-Making, “Magical” Intention And Creative Cartography. We’re All Looking For Answers. In everyone’s life, there’s a quest to find answers to questions—which, simplified, comes to: what, why, where, how—who? An answer... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More
by Tim Girvin | Brands, Storytelling | May 9, 2019
THE STRATEGY OF EXCAVATION, BRAND ARCHÆOLOGY AND JOURNAL WORK CREATIVE MAPPING THE JOURNEY OF BRAND FUTURITY THERE’S WHERE YOU ARE. WHERE YOU’VE BEEN. AND WHERE YOU’D LIKE TO BE. HOW COULD YOU GET THERE— IGNITING THE FUTURE? WHEN WE’RE STUDYING A CHALLENGE,... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Motion Pictures, Retail | Mar 30, 2010
Image © Warner Brothers Cinematic brand alignments, at the end of the world. I’ve worn Oakley glasses for a long time. In fact, at the last adventure, I lost my last pair — which have probably been around the world at least twice. To the end of considering... Read More
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Trends | Aug 1, 2012
Working in Vegas, over the course of four days, we all studied people. Our team was Cathy Mack, Girvin’s San Francisco-based Director of Strategic Marketing, and Gabrielle Girvin [my daughter], Girvin’s Seattle [and firm wide] Social Media Implementor and... Read More
by Tim Girvin | Cool People, Designers | May 29, 2014
ONE STORY, ONE PERSON It’s interesting how a journey in the life of a designer will take them out to the ends of many roads in their explorations — and those roads might lead back, to the very beginning from which they first found insight into the deeper meaning of... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures | Apr 10, 2014
Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of... Read More
by Tim Girvin | Concepts, Storytelling | Sep 24, 2013
Go You To The Shadow World? It’s never about what you see in clarity alone, but what lies behind the Light. Certainty is never assured in anything. As a designer, when I’m working on a project, or a photo shoot, a story, a piece of writing, I watch for the... Read More
by Tim Girvin | General, Places, Retail, Trends | Jun 20, 2013
A Place has a Pattern, a Brand has a Chromosomal Character, That is Evinced in Visual Language; and so too, Language is a Patterning. I’m looking for patterns; I’m always looking for the patterning of things that I know on the surface, and the patterns and... Read More
