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by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Trends | Feb 22, 2008
Margaret Swart, a friend from long back, asked for me to do something that one might think of as odd. Unusual. That is, to create a hand-lettered cover for one of the top rated technology magazines there is: Wired. A magazine that uses a hand drawn script for the... Read More
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common... Read More
by Tim Girvin | General, Retail, Scent | Nov 14, 2007
There are two attributes of experience in shopping. One is purely acquisitional — that is, merely on the notion of action and purchase; there’s no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it... Read More
by Tim Girvin | Cool People, General | Sep 4, 2007
Hi and good morning. Starting off, after the absence of Labor…day. Welcome back! —- Here’s a story about a story. The thing that I believe in, personally, is that it’s sometimes hard to imagine that small things really matter — but they... Read More
by Tim Girvin | Concepts, General | Aug 16, 2007
When someone gets something — understands a message, how is it gathered, how is it understood? The lay of the alphabet, the geometries therein, speak to the message of the mind, laid bare, in the character of the black on the white, the message — missive... Read More
by Tim Girvin | Brands, Designers, Storytelling | May 9, 2009
Storytelling in retail design As designers, there’s a patterning to be explored, something to be seen, sensed, experienced in the making of place and the character of brand, in story — and the telling of retail. Girvin card deck, obverse puzzle assembly by... Read More
by Tim Girvin | Artists, Cool People, Human brands | Sep 6, 2007
————————- NOTES ON: Marc Jacobs The key to influence is the street. Marc’s work is based on his ascent — and that’s telling. It tells the tales of his visioning, drawn from experience starting from the... Read More
by Tim Girvin | Concepts, General, Storytelling | Jul 23, 2007
You. The question? What mystery found, what box unopened — what, unanswerable issues — what comes forth, now found, newly discovered? What are you looking for, what is there to be ? What is that? I’ve been thinking about this a lot this weekend. What... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Retail | Jul 16, 2007
What if you could do your own thing, create a retail space of your own? I’ve thought about that idea, doing just that — maybe in retirement, whenever that might be. Tim’s stuff. And a lot of that there is. But then there’s kiosk. Soho, NYC. I... Read More
by Tim Girvin | Artists, General, Storytelling | Jul 16, 2007
7 / 11 / 07 1 | 1000 of a second Slow emotion. Lincoln Center | NYC The scrim from beneath. I was in Lincoln Square, the other night, upper west side, NYC — and I saw the recent installation by David Michalek. This slow motion photographic dissection of the... Read More
