Search results for: space place
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Sep 21, 2022
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | May 18, 2022
IS EVERYTHING SLOWER NOW? In the purported aftermath of the Covidularity—[right, invented,] it’s been a persistent experience for me for things to be slowing down. Items of the trade that we’re in, strategy, design and production—paper, for example—hard to find, some... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Cool People, Human brands, Interior Design, Places, Retail | Nov 5, 2021
TOUCH ME MORE OFTEN. When you circulate, out exploring things—places, brands, natural experiences in the outdoors—what do you do? How do you explore? Me? I’m a touchy-feely kind of a person—I like to touch things, which is inherent in the character of my work, since I... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Storytelling | May 19, 2020
THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that... Read More
by Tim Girvin | Concepts, Storytelling | Aug 22, 2018
THE VERY NATURE OF THE WORD CALLIGRAPHY PRESUMES BEAUTY, THE QUEST FOR A LETTER FOR WELL AND BEAUTIFULLY DRAWN—AND TO SOME, DISTINCT FROM LETTERING, WHICH IS MORE OF A BUILT FORM OF LETTER-MAKING. Make by hand, drawing letterforms is a foundational prelude to type... Read More
by Tim Girvin | Brands, Concepts | May 17, 2017
LOOK OUT, THERE — YOU’RE SENSING THE HORIZON LINE — SEE IN: THE ART OF SURVEILLANCE. THERE IS A LOOKOUT, THERE — THE ROLES OF SENTIENCE, THE SENTINEL AND THE SCOUT. AND IN THE BRAND — WHAT MIGHT YOU BE WATCHING FOR? SENTINEL FOR THE BRANDFIRE Looking out in the... Read More
by Tim Girvin | Concepts, Marketing 2.0, Scent | Feb 28, 2017
AND THE PERFUME OF ITS MAKING THE DARK RESINS OF FIRE AND WOOD — AND THE TRANSFORMATIONS OF PITCH, BURNING, ASH AND THE INCENSED DUST OF FRAGRANCE. I live and dream in the forest — an old sitka grove out on the coast, washed in fog from the sea. Perfume is a way of... Read More
by Tim Girvin | Concepts | Nov 1, 2016
DRAWN OUT IN BLACK AND THE ATTENTION TO DETAIL, IN THE SPATTERING OF INSPIRATION. When I was in college, I taught workshops to help my payment of the tuition, along with support from my family. I used variously colored butcher paper to do that — pulled, ripped out and... Read More