Search results for: production design
by Tim Girvin | Scent | Aug 20, 2010
An exploration of trees, their saps, the resinous outcomes, the essences and their fragrances. And Birch bark — a visit to the Early Buddhist Manuscripts Research Project in the palaeographic laboratories at the University of Washington. Scent, script and... Read More
by Tim Girvin | Concepts, Cool People, Human brands | Feb 17, 2010
Steve Jobs, iPad and the persona of innovation. In the past, I’ve explored the idea of the human brand, a persona driven organization type that focuses on the character of central leadership in defining brand approaches to enterprise and marketing expression.... Read More
by Tim Girvin | Concepts, Cool People, General | May 11, 2009
Storytelling the birth of emergency care in Seattle — and the US. How many of us have been in an ambulance? How many in an accident? An emergency room? A trauma center? Personally, I’ve been in none — as a patient. But I’ve guided many to them.... Read More
by Tim Girvin | Brands, Storytelling | Nov 7, 2006
Bill Virgin, Seattle PI To the nature of shifting marketing, to marketing environments…I’d offer this: We tend to visualize the shifting of messages, for businesses, as a tuning of the story. So if there’s the implication that a brand, for example,... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Storytelling | Apr 19, 2024
Exploring the word, the history, the meaning of infectious content. Over the last couple of days, I’ve spent a lot of time talking about soccer—both in outreaches to the soccer-playing community, team owners, well-making soccer-related foundations in support of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 10, 2024
Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0 | Aug 31, 2023
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,... Read More
by Tim Girvin | Artists, Cool People, Storytelling | Feb 6, 2023
L I S T E N T O T H E L I N K S I was talking to a client about music [brand experientiality]—the magnetic nature of the melodic narrative and, intimately, the human attribute of the swing of musical cadence, the ebullience of its expression in the context of human... Read More
by Tim Girvin | Concepts, Places, Scent, Storytelling | Jan 31, 2023
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the... Read More
