Search results for: movie titling and identity
by Tim Girvin | Cool People, General | Nov 7, 2007
http://www.newyorksocialdiary.com/social-diary/2007/saluting-tom-cruise I’m not sure how I’d connected with your Diary — but somehow I got linked in, some years back. Your little piece on Tom Cruise was happily familiar — and while... Read More
by Tim Girvin | Concepts, General | Aug 16, 2007
When someone gets something — understands a message, how is it gathered, how is it understood? The lay of the alphabet, the geometries therein, speak to the message of the mind, laid bare, in the character of the black on the white, the message — missive... Read More
by Tim Girvin | Brands, Luxury, Retail, Storytelling | Jul 23, 2013
THE HAND CRAFT OF RETAIL DESIGN IN THE BEGINNING, RETAIL DESIGN GOES BACK TO ONE SIMPLE PROPOSITION. “WHY SHOULD I BUY FROM YOU?” The implications of retail speaks to retelling — that is, there is a story, and another story, in a story — and... Read More
by Tim Girvin | General, Places, Retail, Trends | Jun 20, 2013
A Place has a Pattern, a Brand has a Chromosomal Character, That is Evinced in Visual Language; and so too, Language is a Patterning. I’m looking for patterns; I’m always looking for the patterning of things that I know on the surface, and the patterns and... Read More
by Tim Girvin | Brands, Storytelling | May 30, 2013
The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking about brand as a poetic expression, isn’t entirely without... Read More
by Tim Girvin | Concepts, Storytelling | Mar 25, 2013
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Jan 18, 2013
Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides of the counter,... Read More
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the... Read More
by Tim Girvin | Concepts, Storytelling | Dec 3, 2012
The crafted design of layered stories, the mischief [and surprise] of what is unseen, and hidden — and the obvious ploy to plotted attention: the art of intentional concealment, personal secrets [held and shared], storytelling explication and the unfolding of... Read More
by Tim Girvin | Cool People, Designers, Places, Trends | Nov 19, 2012
Doing good, as a contributor to community, in design — could be “helping me, helping you.” How would you improve life in NYC? How can you help? Anywhere? As a pro bono designer? There’s nothing [as it seems to me, these days] as challenging as... Read More
