Search results for: metaphorical thinking
by Tim Girvin | Brands, Concepts, Storytelling | Oct 7, 2021
THE ALLEGORY OF THE CAVE AS A BRAND EXPLORATION THERE IS A STORYTELLING IN CAVES: HOW OLD THEY ARE, THE RIVERS RUNNING THROUGH THEM, THE JOURNEY THAT THE BRAND JOURNEYER TAKES, GETTING SOMEWHERE—INTO THE DARK, DISCOVERING SELF AND THEN OUT INTO THE LIGHT. AS WE GO... Read More
by Tim Girvin | Brands | Sep 22, 2021
BRAND RISK AND THE ADVENTURE OF ADVANCEMENT These days, who’s not fearful? Things feel uncomfortably out of control, challenging events are happening. Talking to some, this could be an exemplar expression for last year. Then too, speaking with others, it could’ve been... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail, Storytelling | Dec 1, 2021
IN THE JOURNEY OF BRAND DESIGN, IT ALWAYS COMES DOWN TO MEANING, MEMORY AND SENSATION. We’ve been working around the brand frontline for 4.5 decades. There are a string of alignments that emanate from that succession that are the core questions that always come to... Read More
by Tim Girvin | Concepts, Storytelling | Jul 14, 2021
EVERYONE HAS A CHALLENGING TIME. “WHAT DO YOU DO WITH THAT TIME?” How do you get through that? There are a couple of pathways for me. Reading is one— reading, a lot. Another is drawing—in two pathways of work; one: more as in a non-thinking fluency-based form of... Read More
by Tim Girvin | Brands | Jun 30, 2021
IS IT THAT THE GREAT IDEA IS A LIGHTNING STRIKE? OR IS IT A BURGEONING STORM? THE BRILLIANT, SCINTILLANT IDEA EMERGES AS A BREEZE—A SOFT TELLING, THEN THAT SHALL BECOME A WIND-RIVEN ROAR. There’s a question—the how of inspired idea[l]s—which could come as a lightning... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places | Jun 23, 2021
Working in Asia, as well as other parts of the planet, particularly in emerging economies, the notion of tinier living environments is well implemented—needfully so. Big living environments are—everywhere—far more costly and mostly less efficient than smaller... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | May 12, 2021
YOU AND YOUR STUDY OF THE BRAND THAT YOU OWN—WHAT IS YOUR WATCH? EVERY GOOD BRAND AGENT IS ON THE SURVEY FOR ACTION, ANALYSIS, COMMUNITY AND RELATIONSHIPS, TRACTION AND SALES, INTELLIGENCE AND KPIs. S E N T I N E L F O R T H E B R A N D Looking out: over the... Read More
by Tim Girvin | Motion Pictures, Storytelling | Apr 30, 2021
I will not be pushed, filed, stamped, indexed, briefed, debriefed or numbered. My life is my own. I resign. —NUMBER 6 I introduced a friend of mine to Patrick McGoohan’s “The Prisoner,” a series that he conceived, starred in and produced for a limited run in the 60s.... Read More
by Tim Girvin | Concepts, Storytelling | Feb 26, 2021
THE STRIDE THAT GOES FORWARD COULD BE FROM 4000 YEARS AGO. IS IT POSSIBLE THAT WE TEND TO RECALL MESSAGES IN THE CONTEXT OF POETIC ALLITERATIONS? I WRITE THAT WAY, THINK THAT WAY, IN THE STRINGING OF REPETITIVE CONSONANTS—IT IS A FRAMING FOR MESSAGES THAT FLOWS IN THE... Read More
