Search results for: hard working
by Tim Girvin | Brands, Cool People, Designers, Retail | Nov 21, 2019
50 YEARS, WALKING THE DREAM, BRAND STORYTELLING VISIONING IN THE MAN, THE BRAND: RALPH LAUREN This goes back, and it speaks to my own history at the beginnings of my career, which now sorts out to about 45 years. There was a meet-up, momentary and gracious, with Mr.... Read More
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Nov 6, 2019
IN THE QUEST FOR ENTERPRISE, BRANDS ARE INTIMATELY LINKED TO THEIR MAKERS In the journey of brand development, in the work that creators build in the envisioning of products usually aligns their personal character in the mix of their making. That is, brand DNA is... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jun 5, 2019
THE WHORL OF IDEAS AND INSPIRATIONS. A brand is like a spiral—could be a channel, could be the opening of a drain, could be a spigot pouring forth—but in one way or another—it’s a channel: outflow, inflow. Its success will be the fluency of its convergence—the... Read More
by Tim Girvin | Brands | Mar 6, 2019
IN THE QUEST OF TRAVELING THE WORLD: EXPLORING SPELLS, BINDING AND BRAND MAGIC In an adventure of working around the world, one sees things differently in the layering and context of place. Different cultures approach brands in varying ways—to each, their own way of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 19, 2018
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you... Read More
by Tim Girvin | Concepts, Storytelling | Aug 22, 2018
THE VERY NATURE OF THE WORD CALLIGRAPHY PRESUMES BEAUTY, THE QUEST FOR A LETTER FOR WELL AND BEAUTIFULLY DRAWN—AND TO SOME, DISTINCT FROM LETTERING, WHICH IS MORE OF A BUILT FORM OF LETTER-MAKING. Make by hand, drawing letterforms is a foundational prelude to type... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 27, 2024
You can always think poetically—”there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Jul 11, 2018
YES, THAT’S YOU: NOTHING, ERASED, WASHED-CLEAN, THE PROVERBIAL BLANK SLATE? I found this twice, two objects that were mysteriously titled: “intentionally blank.” First time in a hospital room. Then another in another in a different place. “Intentionally blank.” What... Read More
