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by Tim Girvin | Artists, Cool People, Storytelling | May 26, 2021
THE MIGRATION OF SIGILS, SIGNETS AND PATTERNS Isn’t it so that there are devices, objects, that repetitively reveal themselves— during the course of your journey, your work? These are marks that come back to you, your journeys down the lane of the way that you have... Read More
by Tim Girvin | Brands, Cool People, Human brands | Apr 21, 2021
It was in our NYC office, a half day session of exploration with Jamie Kern, a discussion of the principles, design direction and attitudinal strategies of a new brand, founded on a shoestring, IT Cosmetics. What was then, thrives now. Jamie at GIRVINYC In our... Read More
by Tim Girvin | Scent | May 3, 2017
Once you begin your walk into the working world of perfume, you’ll find that there is a place for you. There is a vale that holds scented secrets that are just for you, that just reach into your heart and the most profoundly happy memories of your life as a human,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 8, 2016
What do you know, anyway? Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design. The quest to know? The mystery of mind, message and meaning. What about that question, I was contemplating it — someone asked me:... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 1, 2015
Spell-binding and the Magic of Nomenclature Strategies of Naming The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING — AND CALLING — OF NAMES. What is your name? I can speak it not. Name me, and you hold my power. An ancient principle of vocalization... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Aug 28, 2015
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. It’s good to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was a legacy fashion... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Retail, Storytelling, Trends | Aug 20, 2015
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is... Read More
by Tim Girvin | Concepts, General, Trends | Jun 27, 2008
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? Montages by R.Bird In the last 15 years, I’ve had plenty of experience exploring drinking in Asia. From Tokyo to Seoul, from Bangkok to Jakarta,... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded... Read More
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold... Read More
