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Blog: Listening

Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits,...

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Project: Fukuju

FUKUJU Fukuju is a sake brewery located in Kobe that has been honing its craft for the Japanese market for over 260 years. Recently, as local preferences for spirits have evolved and domestic sales of sake have declined, Fukuju looked to GIRVIN to reach a broader...

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Blog: Look Back

LOOK BACK TO FIND MORE As a designer, many of us watch the trends of design, over time — we look back 10 years, 20 years — 30, 50 years. We think about the cool airspun design of the 50s. Or we jump back to the 20s and 30s, we study post martial, WWII...

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Project: Sonora Desert Ranch

Sonora Desert Ranch GIRVIN’s team was asked to quickly transition a challenged brand that was showing falling sales and diminished returns at shelf. Working with the marketing team at Mark Anthony the packaging group at GIRVIN built a series of solutions for...

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Project: Bloomingdale’s

Bloomingdale’s Celebrate To create a concept of global “celebration” for a multi-story campaign development is the beginning challenge, it’s another to develop the conceptions for how it might look. This is always done in collaborative stages, between design,...

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