Search results for: innovation / CHANGE
by Tim Girvin | Cool People, Designers, Luxury, Retail | May 6, 2007
I’ve been walking around the edge of this luxury brand, and its leadership — CEO | Robert Polet for the last several years. I’d reached here to Gucci headquarters in Paris and London, exploring the dimensions of the brand. I worked with the... Read More
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More
by Tim Girvin | Brands, Retail | Apr 11, 2024
Designing brands for consumer profiles in only one geography. Most brand shops have experience in developing brands that are global in nature, they start in one area—likely the geographic origination of the brand creation, then they expand to other regions in the... Read More
by Tim Girvin | Brand Mysticism, Concepts | Jul 25, 2024
The Person, the expression of Presence and the Brand Every time that you’re working on an enterprise, the proposition of brand, it’s always about people; it’s the people that built it, those that work in and around it, and finally, the community that is in thrall to... Read More
by Tim Girvin | Brand Mysticism, Concepts | Sep 12, 2024
I was working in a team-collaborative session, a BrandQuest, Soul Summit—an innovation forum, and we were discussing the implications of attraction. As brand strategists and designers, you know about the implications of product attraction. As we put it, first there... Read More
by Tim Girvin | Concepts, Places | Dec 5, 2024
Of course, as a brand person, a place-maker—as you are—we’re thinking: “if you’re not here, and not over there, then where are you? Do you know where you are? Or are you nowhere?” I’ve been talking A LOT about placemaking—and planning spaces, making places—since I’m... Read More
