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by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 21, 2022
INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS What if the core proposition of a brand—surely not every brand—spoke to... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places | Aug 2, 2010
ACE HOTEL | NYC: MARTIAL DESIGN BRAND STRATEGIES – Story, visuals, environmental graphics, tactical executions. Military graphic for a hotel (just blocks from GIRVIN | NYC.) And coincidentally, ACE began in Seattle (just blocks away from GIRVIN | Seattle.) Good... Read More
by Tim Girvin | Brands, Concepts, Cool People | Jan 18, 2011
A Decade of Evolution: technology, evolution, distribution — the music genome project I can recall, in the very beginning, the idea of Tim Westergren’s notes on the concept of Pandora. Back then, an email to Tim would be returned, and that the story of... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Jun 20, 2009
Who do you trust? Facebook search engine results? Your friend’s a brand. Google has long been the apex of search mechanisms, beating out the rivals of Yahoo, and still, so too, emergent entity bing.com. But Google has its sights on the social space, such as... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Aug 11, 2009
Exploring the mapping of personality and brand in cultural change | Amazon+Zappos and the Endless(.com)…potential. Amazon CEO Jeff Bezos has a point of view — and his strategies, intriguingly, focus on one compelling degree of index. Community attention.... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail, Storytelling | Oct 5, 2009
Merchandising, adventure, love of work. Some might call it flow, the idea of doing something that you really love, all the time. There are people like that that I’ve met — they just flow, in the happiness of the practice. What I wonder about is the concept... Read More
by Tim Girvin | Artists, Concepts, Places | Jun 18, 2010
Working in NYC | Four explorations in 24 hours The second tour was a run, the following morning, out of the city to a place in Mountainville, upstate NY, a long-running gathering of a family tradition in building a sculpture reserve. “People ask how Ted Ogden... Read More
by Tim Girvin | Artists, Brands, Cool People, Designers, Human brands, Trends | Aug 25, 2016
IN SEARCH OF THE SKULL: THE FLAME, THE ROD | DON ED HARDY AND VON DUTCH Brand explorations of choppers, hot rods, tattoos, pin striping and the art of kustom kulture: Don Ed Hardy and Von Dutch. How might that alignment be imagined — a link between the above? I’ve... Read More
by Tim Girvin | Artists, Brands, Concepts, Storytelling | Aug 17, 2009
Exploring the origin, development and renewed applications of the word. Brand storytelling, animated in humanized beauty — mind, thought, hand, expression. Calligraphy is beauty and writing, combined. And it’s long been seen as a kind of remote and obscure... Read More
by GirvinIT | Artists, Cool People | Dec 7, 2022
Enjoy this free downloadable Blackletter exemplar! Start by printing out the download, then we suggest using some tracing paper and a calligraphy pen (recommended 3.8 – 4.5 mm) to get started. Download 11×17... Read More
