Search results for: type / font design
by GIRVIN | Artists, General | Jul 16, 2019
This month’s design comes from our senior designer MacKenzie Mason. Having been a part of the GIRVIN team for almost two years, MacKenzie is known for her exceptional illustration work, packaging design, and incredible eye for detail. Those who work with her witness... Read More
by Tim Girvin | BRAND MYSTICISM | May 24, 2018
I AM WALKING THE FOREST, EXPLORING THE DEEPER PLACE OF ARBOREALITY; THESE TREE TAPESTRIES ARE LONG-MADE, OLDER GROVES, THE ONES THAT HAVE DARKER PLACES ADMINISTERED BY THE OLDER AND BIGGER TREES. You might ask, what is the symbolism of the tree in the context of what... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Concepts, Marketing 2.0, Trends | Apr 14, 2016
LOOK BACK TO FIND MORE As a designer, many of us watch the trends of design, over time — we look back 10 years, 20 years — 30, 50 years. We think about the cool airspun design of the 50s. Or we jump back to the 20s and 30s, we study post martial, WWII... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Mar 5, 2012
Designing a brand around a legendary legacy John Carter’s legend story, at Disney, is relatively recent — but the Edgar Rice Burroughs’s saga spans back decades [1911] to its origination — for a relatively short-lived comics series [72 weeks ],... Read More
by Tim Girvin | Brands, Motion Pictures | Jul 1, 2011
Exploring the legacy of a typographic design, embedded in the minds of millions. The above image, from Tintin, comes from the current site / launch of Spielberg and Jackson’s pre-launch strategy of the storytelling of Tintin. Working with Nancy Goliger, former... Read More
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a... Read More
by Tim Girvin | Brands, Concepts, Luxury, Motion Pictures | May 26, 2010
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense... Read More
by Tim Girvin | Concepts, Cool People, Designers, Interior Design, Places, Storytelling | Oct 2, 2014
The Journey of Design, Place-making and Creative Environments: Archetypal Signage As any designer knows, to brand and experience design, there is a link between storytelling and sequence. A story has an ingress — a start, a mid-point, a moment of spectacle, of... Read More