Search results for: retail
by Tim Girvin | Brands, Concepts, Storytelling | May 2, 2011
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation — the challenge focused on the discussion of relevance. Literally — for this brand, this idea,... Read More
by Tim Girvin | Concepts | Mar 16, 2011
Girvin There is something to the touch of the hand. And what can be made from it, in the note from the one to another. The idea of the hand — the writing — there are psychic links that reach to the soul, the electrical bolting that drives the inspiration... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 12, 2011
The Way: The Song of the Soul | Human Brand Storytelling and the Path to Connection To every message about the human character, and the warmth within, the human brand evocation is the statement of the truth of the soul that lies at the heart of being. There are stars.... Read More
by Tim Girvin | Brands, Concepts, Human brands, Trends | Nov 19, 2010
Harry Potter 7 (Warner Brothers) Round glasses, hipness and the legacy of a design theory from the Middle Ages. Image from New York Carver Today’s the day that the ending begins for Harry Potter. And if you’re one that’s studied this phenomenon from... Read More
by Tim Girvin | Brands, Cool People, Places | Nov 15, 2010
Flag image: Wesleytb Number one in the world It’s interesting to examine the idea of Sweden being exceptional. Having worked there, I can tell you that it’s truly unique. The people. The brands, the efforts of their enterprises and the quality of their... Read More
by Tim Girvin | Brands, Concepts | Nov 8, 2010
Harvard Business Review’s observations: cool. I found it interesting that the Harvard Business Review would be identifying the tattoo as a point of relevance to analyzing trend. But of course, it — the trend content — really comes from a hiring... Read More
by Tim Girvin | Artists, Brands, Cool People, Designers, General, Human brands | Oct 1, 2010
YSL, American Eagle, New Era Customization and the Interpretations of the Crowd. What about brands that are your brand? Make your own world: Working at Yves Saint Laurent, I can recall a conversation about either oui or non — the idea of more big YSL logo... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Aug 4, 2010
The concept of the haul — get out there, shop, and video the story about what you’ve bought. If I was doing a haul video, it would have to be in a bookstore. I was thinking about how this might apply to me, what would I do – if I was doing a haul... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jul 30, 2010
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand — a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If... Read More
by Tim Girvin | Brands, Concepts, Scent | May 21, 2010
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions — “what’s your take?” The sequence goes like... Read More
