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Search results for: brand recollective

Project: Fra’mani

FRA’MANI Renowned chef Paul Bertolli consulted with Girvin for the development of a comprehensive strategic branding and packaging program for the creation of a new story, a brand from scratch, literally, in the building of a product grouping. Paul’s...

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Project: Oh Baby Lingerie

Oh Baby Lingerie The Challenge It’s Your Baby GIRVIN’s team partnered in a brand refreshment assignment to retain some core brand elements and refurbish all brand attributes in support of every touchpoint for the Oh Baby brand. This included a logo refresh with...

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Project: Kettle

Kettle The Challenge It’s crunch time We think it’s safe to say that the Kettle Brand logo is well known and the product well-loved. As the creators of the “Kettle Chips” hand-lettered logo in the mid 80s, GIRVIN was honored when we were approached by Kettle again to...

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Blog: Shadow Brands

Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker...

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Blog: Brand Sensuality

Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships...

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Blog: What is your style?

The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care...

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Blog: Brand Scouting

As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be...

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