Search results for: brand patterning
by Tim Girvin | Concepts, Marketing 2.0 | Jan 14, 2011
BMW and the physiology of branding the eyes with flash effect. What about the idea of using image flashing to imprint the retinal curvature of the inner eye thereby burning the image into their sight? This year will surely be about change. And innovation. And... Read More
by Tim Girvin | Brands, Retail | Dec 3, 2010
There’s a point to referencing the concept of the one week old logo — one might be, “really, who cares?” There is a challenge in web culture that prevails — cynicism. If there’s a point of pot-shot taking, why not make it cynical... Read More
by Tim Girvin | Brands, Concepts, Scent | Dec 13, 2009
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it — then calculating what layers of fragrance might I be... Read More
by Tim Girvin | General | Feb 9, 2009
The touch, in place: silverlight Pearl. Bellevue. I’ve been contemplating place. And what happens in the making of place. And what happens to humans, in experience, in place. To epitomize that exploration, that meditation, what would be the best modeling? A... Read More
by Tim Girvin | Uncategorized | Jan 19, 2008
Given some intriguing alignments, it’s time to consider film in the context of luxury storytelling. And there are two present time movements that speak to this abrupt emergence. And there’s a personal winding, to the concept of film making and luxury brand... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Places, Storytelling | Feb 15, 2013
The patterning of time and the Creative Journey The timing of pattern, the layering of story, the weaving of ideas, a tapestry unfurled. The work of living — is a rippling — a stone, cast, water bound, rippling, outwards. As those waves reach a shore, the... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF... Read More
by Tim Girvin | Concepts, Cool People, Human brands | Aug 30, 2010
SEEKING INSPIRATIONS | CREATIVE MENTORS: HAROLD BALAZS: THE DEFINITIONS OF DESIGN SPIRIT: A CHILDHOOD, RECALLED GROWING UP CREATIVE | WHO’S THE TEACHER THAT PLANTS THE SEED? Creative [V I B E] is juice, it’s jazz, it’s fire; unquenchable —... Read More
by Tim Girvin | Brands, Concepts | Oct 1, 2013
WHAT IF YOU’RE THE BRAND? We’ve written a lot about the brand of you. The truth of the brand will lie in the journey; in exploring any brand, our path is journey — what route has it been, what telling to the past, the present, the future? That goes... Read More
