Search results for: brand-instinct/
by Tim Girvin | Concepts | May 6, 2020
YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE. YOU ARE THE ONE: THE ONLY, THE LONELY, THE ONE OF MANY. –––––––––––––––––––––––––––––––– There’s a one—you, the only of your kind; there is the one of your group—the group of one, one’s group. There is your clan—there’s only... Read More
by Tim Girvin | Concepts, Designers | Nov 13, 2019
DESIGNING THE ALPHABET AS A TOOL OF BRAND EXPRESSION IMAGE: GIRVIN for Bloomingdale’s | digitally-incised dimensional ornamental star alphabets in 12 languages –––––– What about typography— what it looks like, the form of language, visualized? What about this... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Sep 25, 2019
WHEN YOU’RE FAR OUT AT SEA, SEE THE WAVES, SENSE THE RIP, IT’S TIME TO RIDE THE FAR HORIZON OF THE RIPPLING SWELL. Image above: Dawn A. Clark When you’re out there, far out there, watching the impending swell, there’s the rising curl of fear, awe and wonder,... Read More
by Tim Girvin | BRAND MYSTICISM | May 24, 2018
I AM WALKING THE FOREST, EXPLORING THE DEEPER PLACE OF ARBOREALITY; THESE TREE TAPESTRIES ARE LONG-MADE, OLDER GROVES, THE ONES THAT HAVE DARKER PLACES ADMINISTERED BY THE OLDER AND BIGGER TREES. You might ask, what is the symbolism of the tree in the context of what... Read More
by Tim Girvin | Brands, Retail, Storytelling | Jul 15, 2016
Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places, Storytelling | Apr 28, 2016
The Walking Senseway to Spectacle and Sensation I was walking the road. And thought of the sound on my feet, scrabbling the gravel, sliding on some hot asphalt, smoother wet concrete, some metals, the swish of grass — then hard wood — the flooring — and another part... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 26, 2016
BrandStories That Feel Brandstories in the Construct of Emotionality Earlier in our career, I was asked — in the 90s, to present what we thought was the newest context of brand strategy at Building One, downtown Cincinnati, Procter&Gamble. What we thought then was... Read More
by Tim Girvin | Brands, Concepts, Places, Retail | Aug 4, 2015
The Individuation of You-ness, Brand Assets, Persona and Personality. When one contemplates the journey of a brand, a team and the enterprises of their making, a sense of the you emerges. Quest – that journey, is a question, that lays the foundation for... Read More
