Search results for: brand storytelling
by Tim Girvin | Artists, Cool People, General | Jun 26, 2009
Loving the good, the bad, the ugly and the beautiful. I’ve written about that idea of the human brand, which I might more effectively relate to the notion of the “human torch” — a fiery inspiration. Going back, thousands of years, into the... Read More
by Tim Girvin | Concepts, Storytelling | Oct 21, 2014
The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 24, 2014
The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One... Read More
by Tim Girvin | Brands, Concepts | Oct 7, 2014
In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of... Read More
by Tim Girvin | Brands, Concepts | Apr 24, 2014
THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out. What does the reach of a brand re-present? Any brand starts with an... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Retail | Aug 3, 2023
The Patterning of a Place, Storytelling Symbols in Space Culturally, any explorer of the world’s architecture will sense and see symbolic dimensions expressed in how places are designed—a cathedral would be an obvious journey-making in symbolic expressions. It might... Read More
by Tim Girvin | Brands, Retail, Storytelling | Apr 13, 2023
DESIGNING LOGOS AS A PUZZLE MASTERY SOLUTION Everything’s a puzzle, in a manner of speaking—each game is a labyrinthine array of choices, that play to decision-making that, in amazement, leads to the conclusion, a win or the continuation of another game. In the legacy... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Retail | Nov 16, 2022
YOU MAKE YOUR WAY—IT’S YOUR MAPPING, YOU MARK THE WAY FORWARDS— A PATHWAY THAT YOU TAKE, AND YOU ACTIVATE YOUR FIRST STRIDE FORWARD. To get somewhere, it’s up to you to take the first step. That, of course, speaks to your life— the journey you’re on, what you’re... Read More
by Tim Girvin | Motion Pictures, Storytelling | Oct 31, 2022
MOTION PICTURE PRODUCTION DESIGN FOR THIR13EN GHOSTS. BRAND DESIGN AND PLACEMAKING. THE USE OF SIGILLIC GRAPHICS AS A PLACEMAKING DESIGN THEOREM. What about graphical contexts in making place[s]? I think about it as a pattern language, a place storytelling—especially... Read More
by Tim Girvin | Cool People, Motion Pictures | Jul 13, 2016
The Design of the Doc Savage Logo In GIRVIN’s history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies for Francis Ford Coppola’s “Apocalypse... Read More
